This style is called Gyaru. Now like Lolita, there are LOTS of different types (also just so you know, Gyaru is just how the Japanese pronounce the word 'Gal').
Hime Gyaru
These types are most common among the communities and that, I guess, is mostly because of the accessibility to the fashion (being able to buy Hime Gyaru items in mainstream high-street shops). Also this is the least 'strange' version of the fashion and is great for those just starting out.
School Girl Gyaru
Not that I'm saying it's a type but these types of Gyaru are more like the popular or rebellious school girl types. In Japan, traditionally, girls weren't allowed to wear make-up or dye there hair for school. This style was the result of rebellion. I happen to think it's the cutest but the more interesting is yet to come!
Ganguro
These Gyaru are almost the most extreme type of gyaru and the more tanned you are, the higher your rank (or so I've heard!). These girls have used the more extreme nose contouring with a white cream make-up of liner pencil and, like most gyaru,have long blonde hair FILLED with extensions!
Manba and Banba
This is the ABSOLUTE extreme of the style and when I was in Shibuya, Tokyo I saw a lot of manba and banba floatig around! The tan here is almost black ad the nose contouring and eye make-up is taken to the limit! Also these girls use only white to highlight their lips cheeks and eyes instead of concealer.Also the eyes are larger and they tend to use a lot more colour and also stick on face decals.
All of these styles also partake in crazy nail art and extensions. Which the more extreme looks, the faker you look, the better! With the more sweet styles like Hime Gyaru, the more princess bling and glitter, the better!!!
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