Key theorists - Roland Barthes, Charles Sanders Peirce and Perdinand de Saussure.
Ways of looking at and analysis texts using signifiers ad te signified.
Iconic - portraits, photos etc look like the things they signify.
Indexical - Natural signs i.e. Clouds signifying rain (call on some prior knowledge)
Symbolic - Usually a reference to cultural (religious) ideas i.e. the angel and devil on someones shoulder symbolising an inner debate.
Structuralism
Everything is a 'text' that we 'read' and subject it to any type of analysis.
Syntagmatic relation - a relation between signs into a more complex text. Think aout it like grammer (how things fit together in sentences or instances)
Paradigmatic relation - the relationshop between a set of signs within a text which can be changed without altering the text.
Parol - the spoken/ individual usage of signs within a system.
Langue - the structural riles and conventions of a system.
After this lecture we were asked to write an essay plan of how we would lay out out essay. I've been thinking about what my essay will be about and I think I will choose question two of the given questions: "In what ways do images construct identities? Discuss using specific examples"
I've decided to write about how the gay culture is associated with certain fashions, and how these fashions have changed from what had been assumed previously.
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