So I started my second year of my Fda in Creative Practices at UWE :D So that means I'm going to be using this blog for my Creative Culture lecture notes and exploration again!
So in this session we were just introduced to the new aspects of this module and were given a list of our deadlines and what was expected of us. So you might be wondering what Creative Cultures is?! It's a subject that looks at the context of visual culture, at art as a text, at brand and identity, at symbolism.
We are going to be exploring new types of analysis and also what relationships we can create between our practices and other disciplines.
We will also be looking at subcultures and completely questioning what we think we know.
We looked at Content, Form and Style Analysis.
Content Analysis
This is looking at the content or meaning of the object/ text you are analysing.
Fact - real scenes of people
Fiction - imagination
Manifest - literal content/ function
Latent - content beyond original intent
Denotation - Literal meaning
Connotation - meaning beyond intended meaning/ use
Iconography - writing about images. It is descriptive using the meaning of the art/ design works to classify the works.
Iconology - Interpretative. Taking into account the time it took to create artwork, who created it etc.
Now I'm going to list some genre's or types in my disciplin (which, as you know, is Fashion).
- Haute Couture
- Pret et Porter
- Luxury
- Affordable Luxury
- Mainstream (highstreet)
- Discount (highstreet)
Form Analysis
Materials - What is the art made of? The techniques used, what kind of lighting, texture etc
Form - How is it put together (I need to refresh my mind about what this means again because my notes weren't thorough enough)
Style Analysis
Styles - Historical phenomena/ occurrences ways of working/ fashion that have limited lifespans. Ofte related to subcultures and trends.
Now I'm going to list some styles from a fashion standpoint, although this can be hard because a lot of fashion is recycled long after it is considered fashionable.
- Punk
- 80s Power dressing
- Boho/ gypsy
- Heroine chic
- 20's flapper
- Scene
- Emo
"The Art of Happiness"
In the second half of the session we were asked so select an object and analyse it's form and content.
I picked a book I had written but the Dalai Lama and Howard C. Cutler.
Content
Manifest - It's a book for reading.
Latent - It's a stand to stop your computer over-heating, it's a tray for a hot food bowl, it's a door wedge.
Connotation - It's a book that will help you.
Form/ Materials
A book made form paper and ink with a glossy front. Put together in A5 so it can be easily held, read and carried. Put together using the writing techniques of Howard C. Cutler.
